What makes your innovation unique?
The traditional Austrian art of brewing has been presented in an innovative way by means of virtual 3D communication. State-of-the-art technologies such as holograms, 360° viewers and 3D animations make the experiences accessible. One station, for example, features a virtual beer glass that comes to life with realistic holograms and animations, displaying the journey from hops to beer.
Advantages
• Traditional culture is brought to life through modern technology.
• The station offers an immersive, educational experience for visitors.
• Fusion of culture and high-tech promotes innovation and access to knowledge.
Awards
• Nomination PR Panther Styria – 2024
About the company
Aléa Pictures is a digital studio, founded in Graz in 2021. It offers innovative communication solutions for products, services and messages. The focus is on 2D/3D animations, holograms, AI solutions, 360° videos and branding, among other things.
