What makes your innovation unique?
ClassiXX@NOW GmbH as a social enterprise has been in operation since 2022. The company was founded by Alexander Labak (CEO/currently Senior Partner, Bright AL Advisory, London UK), Azis Sadikovic (musical director/internationally active and renowned conductor, Bold Mind) and Werner Stranka (producer/songwriter, composer, arranger and music manager). The aim of the company is to remove barriers to classical music. In addition to the VoXX Gemini business area, the entrepreneurs are also revolutionising how classical music is taught in schools in a voluntary capacity with the MUSIC@NOW school project.
About the company
A ground-breaking product that brings classical music to today's audiences through entertainment and technology. VoXX Gemini modernises and complements classical works with contemporary reinterpretations, fresh lyrics and cross-genre elements. Immersive shows, innovative multi-event formats, AI-supported gamification tools and diverse educational programmes create a unique experience that can be flexibly adapted to markets, locations and target groups.
Advantages
• Combines classical music with modern technology and entertainment
• Flexibly adaptable to different venues and target groups
• Sets new benchmarks for immersive shows worldwide
Awards
• Peter Pichler Prize MEGA Education Foundation – 2023
